PitchPrimer

Congratulations, that is your club

Welcome to AFC Bournemouth. You are Cherries now, if you want to be.

Nothing is binding here and nobody is checking. Plenty of people follow more than one club, and plenty change their mind in the first season. Everything below is what to know as you start.

Premier League · finished 6th last season

AFC Bournemouth

England · Bournemouth · Vitality Stadium

A south-coast club that rose from near extinction to the Premier League, now backed by American ownership and known for open, attacking football in a tiny stadium.

Club facts

League
Premier League
Position
6th, 57 points
Founded
1890
Stadium
Vitality Stadium
Colours
Red / Black
Nickname
The Cherries

Last season

Bournemouth finished 6th in the Premier League with 57 points from 38 matches: 13 won, 18 drawn, 7 lost. That is around the places that qualify for the Europa League and Conference League, a level below the Champions League. That is the 2025-26 season; 2026-27 has only just kicked off.

See the full table

When they next play

The first question most new supporters have. Kickoff times are shown as dates here; exact times shift for television.

  • Sun, Aug 23Away against Man City
  • Sat, Aug 29Home against Everton
  • Sat, Sep 5Away against Newcastle
  • Sat, Sep 12Home against Brentford
  • Sun, Sep 20Home against Liverpool

Fixture list retrieved 2026-08-04. Matches move.

What to know before you follow them

Bournemouth will sell players and rebuild. Survival and style are the goals, not trophies.

The colours and the crowd

Supporters are known as Cherries.

  • Red
    #da291c
  • Black
    #000000

What people sing

  • Cherry Army chants

    A small ground makes a little noise go far. Expect volume over tradition.

Who the rivals are

  • Southampton

    The south-coast rivalry. Local when both are healthy, and still the one Cherries supporters mark.

Following them from America

Small, with a bump from American ownership and from fans who like underdog Premier League sides.

The squad

28 players. 4 played at the 2026 World Cup.

What next

Identity, table and squad from football-data.org. Club description and culture notes are ours and have not been editorially verified. Terms of use.